Tanner Leatherstein
For Brands · Rate Card & Partnership Pathway

Partner with Tanner Leatherstein.

The internet's leather expert — 2.9M+ followers who trust him because he cuts products apart and tells the truth. That trust is exactly why his endorsements convert.

2.9M+
Total following
15.9M
TikTok likes
Dazed · OMR
Press features
Tanner works with a maximum of 25 brands per year — 2026 slots are limited
The Pathway

Trust can't be bought. That's the point.

Every Tanner partnership follows a step-by-step pathway — each step only happens if the one before it works out. It protects his audience's trust, and that's what makes your feature convert.

Short-Form Dissection

Tanner breaks your product down in a quick video to see how it really holds up — an honest, expert teardown in front of millions.

▼  If he approves & wants to support the product…

Full Brand Video

If he loves it, Tanner makes a long-form video telling your brand's story — the format brands ask for by name. Only a limited number are produced each year.

▼  If it's possible & a fit…

Mid-Roll Features

Ongoing mid-video features across Tanner's YouTube catalog — repeat exposure to the most engaged leather-and-luxury audience online.

The long-term seat next to the expert.
Receipts

What a Tanner feature actually does.

1.4M views → 9,957 orders

A single TikTok clip drove nearly 10,000 orders at an average order value of $70. Revenue data sourced directly from third-party platforms.

125K views → 4,289 orders

A bag-brand feature converted 4,289 orders at a $400 average order value — proof that his audience buys, not just watches.

Beyond the Video

Add-ons for serious partners.

Advertising & usage rights

License Tanner's content for your own ads, site, and retail — available as an add-on, priced by scope and term.

Affiliate partnership

For products Tanner genuinely backs, ongoing affiliate arrangements are available — performance-aligned for both sides.

Campaign extensions

Multi-video arcs, launch-timed features, and cross-platform pushes — scoped case by case with our team.

Approval isn't a formality.

Tanner only partners with products that pass his own hands-on review and align with his standards — budget alone doesn't buy a feature. That's why the features that do happen convert.

Work With Tanner

Start the conversation.

Every brand is different — there's no fixed rate card. Share your budget and goals, and we'll come back with the format that fits and honest numbers. White glove, no wasted cycles.

→  Reviewed by the Mythic partnerships desk within 2 business days
→  Tanner personally approves every partnership
→  One point of contact through concept, contract, and delivery

Serious inquiries get Tanner's current partnership details and honest availability.

Inquiry received.

Our partnerships desk will come back within 2 business days with Tanner's availability and details.