Tanner Leatherstein
Application-Based Partnership Program

Partner with Tanner Leatherstein.

The internet's leather expert. 2.9M+ followers who trust him because he cuts products apart and tells the truth. That trust is exactly why his endorsements convert.

2.9M+
Total following
$10M+
Revenue generated from social videos
30+
Brands dissected last year
Only 4 spots remaining for 2026

As featured in

Click a logo to read the article.

For Brands That Make Real Leather Products

The Rip My Product Challenge.

Have a good product you want seen by millions? Tanner's organic videos have generated millions of views and millions of dollars for brands. The core partnership is one package: the Product Dissection plus the On-the-Ground Visit, purchased together and reserved for brands Tanner loves. If you're both aligned after that, Stage 3 unlocks. Let's put your product on the chopping block.

BagsShoesJacketsUpholsteryAutomotive seats+ anything made of leather
Only 4 spots remaining for 2026
1
STAGE 1

Product Dissection

$25Kaverage project price

Tanner purchases your product anonymously and dissects it on camera: materials, construction, and what it's really worth.

You getStory postShort video
Standalone dissections available in select cases
2
STAGE 2

On-the-Ground Visit

$75Kaverage project price

Tanner visits your factory, your store, or wherever your story lives, and tells that story to his audience (or more, depending on where the story goes).

You getShort videosLong-form videosStory posts
Your brand and Tanner align → Stage 3 unlocks
Purchased together unless otherwise agreed. Reserved for brands Tanner loves and stands behind.
3
STAGE 3Unlocks after Stages 1 + 2

Brand Ambassador

Customstructured for profitability · TBD together

If Tanner continues to love your brand and your products, he can become a brand ambassador and keep telling your story to his audience in new angles, formats, and platforms. Mutually beneficial, designed for revenue, for a time frame you decide together.

You getContent TBD
Opens only when both your brand and Tanner are aligned after the dissection and the visit.
Purchased anonymously. Every product is bought through a secret buyer, never gifted, to maintain the authenticity and trust Tanner has built with his viewers. Product cost and shipping are billed on top.
Individualized stories, not fixed packages. Every partnership is designed specifically for your brand through communication, research, due diligence, product dissections, and whatever else the story calls for.

Selected past brand partners

Click a logo to watch the video.

Not a Dissection. A Promotion.

YouTube Mid-Roll Ads.

A 30 to 60 second ad read inside Tanner's long-form YouTube videos. Reserved for products Tanner uses every day and believes in, just like every other partnership he does. Think NordVPN, or a restaurant he actually loves.

Mid-rolls fund the organic dissections.

Beyond the Video

Add-Ons + Other Partnerships.

Advertising & usage rights

License Tanner's content for your own ads, site, and retail. Priced by scope and term.

Affiliate links

Trackable links on qualifying content. Revenue aligned on both sides.

Campaign extensions

Multi-video arcs, launch-timed features, cross-platform pushes. Scoped case by case.

Miscellaneous partnerships

Events, collabs, consulting, product development, licensing? Pitch it.

Apply to Partner

Start your application to partner.

Please fill out the form so we can review your application if you're interested in partnering.

Fill out the form to partner with one of our creators.

We review every application.

Application received.

Your application is in review. If approved, our partnerships desk will reach out via email to set up next steps with you and the creator.