Tanner Leatherstein
Application-Based Partnership Program

Partner with Tanner Leatherstein.

The internet's leather expert. 2.9M+ followers who trust him because he cuts products apart and tells the truth. That trust is exactly why his endorsements convert.

2.9M+
Total following
$10M+
Revenue generated from social videos
30+
Brands dissected last year
Only 4 spots remaining for 2026

As featured in

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The Partnership Path

The Rip My Bag Challenge.

Have a good product you want seen by millions? Tanner's organic videos have generated millions of views and millions of dollars for brands. Every partnership starts at Stage 1, and his approval is the only way forward. Let's put your product on the chopping block.

Only 4 spots remaining for 2026
1
STAGE 1

Product Dissection

from $25Kaverage project

Tanner purchases your product anonymously and dissects it on camera: materials, construction, and what it's really worth. Delivered as a short video and a story post.

Tanner approves your product → Stage 2 unlocks
2
STAGE 2

On-the-Ground Visit + YouTube Videos

from $75Kaverage project

Tanner visits your factory, your store, or wherever your story lives. The story becomes a long form YouTube video, a story post, and a short form video (or more, depending on where the story goes).

Your brand and Tanner's align → Stage 3 unlocks
3
STAGE 3

Affiliate Partnership

Customstructured for profitability · TBD together

If Tanner continues to love your brand, your story, and your products, he becomes an affiliate partner and continuously promotes your brand for an entire year.

A seat next to the expert, all year long.
Purchased anonymously. Every product is bought through a secret buyer, never gifted, to maintain the authenticity and trust Tanner has built with his viewers. Product cost and shipping are billed on top.
Individualized stories, not fixed packages. Every partnership is designed specifically for your brand through communication, research, due diligence, product dissections, and whatever else the story calls for.

Selected past brand partners

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Beyond the Video

Add-ons.

Advertising & usage rights

License Tanner's content for your own ads, site, and retail. Priced by scope and term.

Affiliate links

Trackable links on qualifying content. Revenue aligned on both sides.

Campaign extensions

Multi-video arcs, launch-timed features, cross-platform pushes. Scoped case by case.

Miscellaneous partnerships

Events, collabs, consulting, product development, licensing? Pitch it.

Apply to Partner

Start your application to partner.

Please fill out the form so we can review your application if you're interested in partnering.

We review every application and will get back to you if the partnership is of interest.

Application received.

Your application is in review. If you're approved, someone on our Mythic team will reach out via email to set up a meeting with you and the creator.